Lead Generation Tools
Calculators, assessments, and analyzers that give prospects a real answer in exchange for real contact data. Built fast, branded to you, and easy to promote across email, ads, and sales outreach.
Tool Formats
Most lead-gen tools fall into one of three shapes. Pick the one that matches the decision your buyer is stuck on, and we’ll scope it around your data, your math, and your brand.
Turn your expertise into personalized answers your prospects can use.
ROI calculators, valuation tools, savings calculators, estimators and other interactive experiences can help buyers understand value, build a business case and take the next step.
Help prospects understand where they stand and what they should do next.
Interactive assessments turn your expertise into a guided experience with personalized scores, insights and recommendations while giving your sales team valuable context about each lead.
Have an idea that doesn’t fit neatly into a calculator or assessment?
We build lightweight interactive experiences designed specifically for lead generation: visualizers, planners, configurators, analyzers, niche utilities and other one-of-a-kind tools that capture qualified prospects and start better sales conversations.
Explore these recent examples of what we can build for your business
A branded experience that helps homeowners picture a new floor using their own space, compare coating styles and save a personalized mockup before requesting a quote. GatorGuard captures qualified leads while shoppers engage before speaking with sales.
An AI-guided builder that scans a prospect's website and returns ad copy, creative mock-ups and a budget plan across Facebook, Instagram, Google and LinkedIn. Prospects leave with a real campaign framework, and Boom leaves with a qualified lead.
A branded calculator that helps pharmacy owners and brokers estimate fair market value from revenue and EBITDA inputs. Captures qualified seller leads while positioning Pharmacy CBS as the go-to advisor for pharmacy transactions.
Optional Add-On
Once your tool is live, we can run a targeted paid LinkedIn campaign to put it in front of the exact buyers it was built for. We handle audience targeting, creative, budget pacing, and lead handoff, so the asset you built actually gets used.
This is an optional paid add-on, not a requirement. You own the tool either way; the campaign is there when you want to accelerate qualified traffic.
Use it across:
Scan your website URL and get tailored interactive app concepts your team can use for lead generation, sales enablement, and brand differentiation.
How a Tool Gets Built
We keep scope tight on purpose: one clear question, one useful answer, and a lead record your sales team can act on the same day.
Name the single calculation or decision your prospects keep asking about before they’ll talk to sales.
We translate your pricing, benchmarks or scoring model into inputs and outputs a buyer can trust.
Branded, mobile-friendly, and hosted on your domain, usually live within a few weeks.
Results and submitted inputs land in your CRM or inbox so follow-up starts with real context.
Scope a Tool
That’s the tool.
Bring the question, the math, or even a rough spreadsheet. We’ll tell you in one call whether it makes a strong calculator, an assessment, or something in between.
Talk Through Your Tool IdeaNew to the idea? Read our guide to B2B lead magnets and why interactive lead magnets are replacing gated PDFs.
FAQ
Explore More
Valuation, ROI and savings tools that give buyers a useful answer and capture qualified leads.
Interactive scoring tools that qualify prospects before the first sales call, with every answer attached.
Interactive product previews that help buyers see the outcome and move forward with confidence.
High-impact pages and RSVP experiences for campaigns, launches and invite-only events.
Custom apps with real accounts, data and logic, shipped in weeks, not quarters.
Move from WordPress, Wix, Webflow or a custom CMS without losing traffic.
New builds, redesigns and migrations your team can fully own and keep up to date.
Managed B2B campaigns that put your offer in front of the exact buyers it was built for.
Technical signals and useful content that help buyers find you in search and AI-generated answers.
The story behind the studio, from Squarespace migrations to lead-generation tools.