Interactive lead generation tools
Custom calculators, assessments and interactive tools that deliver real value, generate qualified leads and start better sales conversations.
Not sure what to build? Try the Idea Generator
THE CASE FOR INTERACTIVE TOOLS
Why It Works
Traditional lead magnets ask prospects to hand over their information for a generic piece of content.
Interactive tools give them something more valuable: an answer that’s specific to them.
A calculator can quantify potential savings. An assessment can identify gaps or opportunities. A custom app can help someone plan, evaluate or make a decision.
Your prospect gets immediate value. You get a more engaged lead, valuable insights and a natural reason to continue the conversation.
Scan your website URL and get tailored interactive app concepts your team can use for lead generation, sales enablement, and brand differentiation.
What We Build
Formats we use to turn your expertise into something useful — each designed to give your audience a clear answer and your team a better conversation to follow up on.
Turn your expertise into personalized answers your prospects can use.
ROI calculators, valuation tools, savings calculators, estimators and other interactive experiences can help buyers understand value, build a business case and take the next step.
Help prospects understand where they stand and what they should do next.
Interactive assessments turn your expertise into a guided experience with personalized scores, insights and recommendations while giving your sales team valuable context about each lead.
Have an idea that doesn’t fit neatly into a calculator or assessment?
We build lightweight interactive experiences designed specifically for lead generation: planners, configurators, analyzers, niche utilities and other one-of-a-kind tools that capture qualified prospects and start better sales conversations.
Explore these recent examples of what we can build for your business
A branded calculator that helps pharmacy owners and brokers estimate fair market value from revenue and EBITDA inputs. Captures qualified seller leads while positioning Pharmacy CBS as the go-to advisor for pharmacy transactions.
A self-assessment for schools and districts to evaluate classroom setup, engagement, and accessibility. Generates a personalized readiness report and opens a conversation with Acre's education consultants.
An AI-guided builder that scans a prospect's website and returns ad copy, creative mock-ups and a budget plan across Facebook, Instagram, Google and LinkedIn. Prospects leave with a real campaign framework — and Boom leaves with a qualified lead.
From Expertise to Experience
The opportunity is turning that knowledge into something they can interact with.
Identify a question, calculation, decision or challenge your prospects regularly face.
Turn your expertise into a polished calculator, assessment or custom application.
Launch and promote the experience across your marketing and sales channels.
Capture more than contact information. Give your sales team context about what each prospect actually cares about.
Put It To Work
A good interactive tool isn’t just something to put on your website. It’s something worth promoting.
Instead of repeatedly promoting another piece of gated content, you have an evergreen digital asset that gives people a reason to engage with your brand.
Use it across:
Designed for conversion, whether you need a campaign page, product launch, or event landing page. Event pages include RSVP emails, confirmation emails, internal lead notifications, and an admin backend for self-service access to leads.
A cinematic invitation for a two-part Denver event: afternoon office hours at Pioneer's Paddock, then full-motion racing and cocktails at F1 Arcade. Registrants pick their sessions, and Pioneer walks away with a qualified guest list.
A co-branded registration page for a private dinner and panel with HR and AI leaders. Built to capture executive RSVPs and support a high-touch event experience.
An elegant invitation for an intimate ServiceNow leadership dinner in Billy Sushi's private dining room in Minneapolis. Seats are limited, so the page leads with the details and funnels straight into a short reservation form and calendar follow-up.
When the idea is bigger than a lead‑gen tool, we build the whole thing — accounts, data, real‑time logic, mobile, and everything in between. These are standalone products and platforms, not one‑page widgets.
A subscription racing data platform for road racers: setup guidance, lap time tracking, and analytics that let drivers spend less time tuning and more time driving. Includes accounts, trials, and an installable mobile experience for the paddock.
A full scoring platform for golf groups: create rounds, track players and handicaps, enter gross scores hole by hole, and read every game's net results. Built mobile-first so it works on the course, with a desktop view for organizing rounds and courses.
A full consumer game platform for a music guessing experience playable solo or as a party, with multiple difficulty levels and score tracking. Includes a venue-owner mode so bars can host Song Savant nights.
"I checked out your updates and almost wept. You are a godsend! That website would have taken me weeks and it wouldn't look nearly as polished."
"Holy sh&t!!!! I can't believe you did this...I'm blown away...So amazing. Video version is the bomb...love the slow mo...so cool."
"I am thoroughly impressed you threw this together in the few hours after we talked last week!"
"Your creativity, especially creating features like the AI estimator tool, completely reimagined how we can better serve our customers."
"I am so pumped about the app. It's beyond what I could have ever imagined."
"The overall visuals are tremendous, and that's true across the entire app."
Also Available
Build a better digital home for your business — modern Squarespace websites and landing pages that are clean, credible, easy to manage and built around your marketing goals.
Official Squarespace Circle MemberBuild a modern Squarespace presence from the ground up.
Give an existing Squarespace site a stronger design, structure and user experience.
Move from WordPress or another CMS to a simpler, easier-to-manage Squarespace experience.
Launch focused pages for campaigns, events, offers and lead generation without rebuilding your entire website.
Recent Examples
And your website doesn’t need to be on Squarespace to use one of our lead generation tools. Calculators, assessments and custom apps can integrate with virtually any website or launch as standalone experiences.
Let’s Talk
Give them a reason to.
Whether you have an idea for a calculator, assessment or custom app, or simply know there’s something useful you could build for your audience, let’s explore what’s possible.
Let’s Build Something Useful