CUSTOM PLATFORM// Race AI Studio
Race AI Racing Analytics Platform
A subscription racing data platform with accounts, trials, lap time analytics, and an installable mobile experience for the paddock.
See RaceAI
Interactive lead generation tools
Build Something Your Prospects
Actually Want to Use.
Custom calculators, assessments and interactive tools that deliver real value, generate qualified leads and start better sales conversations.
Not sure what to build? Schedule a call
Trusted by teams like these
THE CASE FOR INTERACTIVE TOOLS
From Gated Content
to Useful Tools.
Why It Works
Give Them an Answer. Not Another PDF.
Traditional lead magnets ask prospects to hand over their information for a generic piece of content.
Interactive tools give them something more valuable: an answer that’s specific to them.
A calculator can quantify potential savings. An assessment can identify gaps or opportunities. A custom app can help someone plan, evaluate or make a decision.
Your prospect gets immediate value. You get a more engaged lead, valuable insights and a natural reason to continue the conversation.
Where Leads Land
Your Business, With Inbound Leads.
Every tool we build feeds your business inbound leads, not just page views. When someone finishes a calculator, assessment or visualizer, they arrive as a named lead with real intent, and the answers they gave tell your sales team exactly what they care about.
You choose how those leads reach your team:
Direct CRM integration
Leads route straight into your CRM or marketing platform the moment someone submits, with the answers they gave attached for context. Your team can follow up right where they already work.
Provided lead dashboard
Prefer not to wire up your CRM? We provide a lead dashboard so your team can review every submission, the inputs behind it and the follow-up context in one place.
New leads
128 this month- Morgan Ellis · Pharmacy CBSRequested a practice valuationjust nowPharmacy Valuation Tool
- Avery Collins · GatorGuard Concrete CoatingsCompared three coating styles2m agoFloor Visualizer
- Cameron Brooks · ACRE WorkplaceFinished the classroom assessment4m agoLearning Environment Assessment
- Riley Cooper · Boom MarketingWants to see the full framework6m agoCampaign Framework Builder
- Jamie Reed · Pharmacy CBSRequested a practice valuation8m agoPharmacy Valuation Tool
Simulation: the kind of lead activity your tools generate, shown as your team would see it.
What We Build
Lead Generation Tools
That Do More.
Formats we use to turn your expertise into something useful, each designed to give your audience a clear answer and your team a better conversation to follow up on.
Online Calculators
01Turn your expertise into personalized answers your prospects can use.
ROI calculators, valuation tools, savings calculators, estimators and other interactive experiences can help buyers understand value, build a business case and take the next step.
Personalized ValueHigher EngagementHigh-Intent LeadsBetter Follow-Up
Assessments
02Help prospects understand where they stand and what they should do next.
Interactive assessments turn your expertise into a guided experience with personalized scores, insights and recommendations while giving your sales team valuable context about each lead.
Educate ProspectsCapture InsightsPersonalized ResultsQualified Leads
Custom Experiences
03Have an idea that doesn’t fit neatly into a calculator or assessment?
We build lightweight interactive experiences designed specifically for lead generation: visualizers, planners, configurators, analyzers, niche utilities and other one-of-a-kind tools that capture qualified prospects and start better sales conversations.
VisualizersLead QualifiersNiche Utility AppsInteractive Reports
Also Available
Squarespace Websites & Landing Pages
Build a better digital home for your business, modern Squarespace websites and landing pages that are clean, credible, easy to manage and built around your marketing goals.
Official Squarespace Circle Member
New Websites
Build a modern Squarespace presence from the ground up.
Website Refreshes
Give an existing Squarespace site a stronger design, structure and user experience.
CMS Migrations
Move from WordPress or another CMS to a simpler, easier-to-manage Squarespace experience.
Landing Pages
Launch focused pages for campaigns, events, offers and lead generation without rebuilding your entire website.
And your website doesn’t need to be on Squarespace to use one of our lead generation tools. Calculators, assessments and custom apps can integrate with virtually any website or launch as standalone experiences.
MODERN LANDING PAGES
High impact landing pages built to convert.
Designed for conversion, whether you need a campaign page, product launch, or event landing page. Event pages include RSVP emails, confirmation emails, internal lead notifications, and an admin backend for self-service access to leads.
Full Product Builds
Full products, not just lightweight widgets.
When the idea is bigger than a lead‑gen tool, we build the whole thing, accounts, data, real‑time logic, mobile, and everything in between. These are standalone products and platforms, not one‑page widgets.
CUSTOM PLATFORM// Net Score
Net Score Golf Scoring App
Mobile-first golf scoring: rounds, players and handicaps, hole-by-hole entry, and automatic net scoring, with a desktop view for organizing.
Ask About This Build
CUSTOM PRODUCT// Song Savant
Song Savant Music Game
A music guessing game platform with solo and party modes, difficulty levels, and a venue-owner mode for hosting bar nights.
Play Song SavantClient Reactions
Real feedback. Real results.
"I checked out your updates and almost wept. You are a godsend! That website would have taken me weeks and it wouldn't look nearly as polished."
"Holy sh&t!!!! I can't believe you did this...I'm blown away...So amazing. Video version is the bomb...love the slow mo...so cool."
"I am thoroughly impressed you threw this together in the few hours after we talked last week!"
"Your creativity, especially creating features like the AI estimator tool, completely reimagined how we can better serve our customers."
"I am so pumped about the app. It's beyond what I could have ever imagined."
"The overall visuals are tremendous, and that's true across the entire app."
FAQ
Questions we hear before a build
- What is an interactive lead generation tool?
- It's a small web app that gives a prospect a real answer instead of a PDF, an ROI calculator, a readiness assessment, a scanner or a configurator. The visitor gets a result they care about, and you get a qualified lead with the inputs they used to get there.
- How long does a lead generation tool take to build?
- Most single-purpose calculators and assessments ship in weeks, not quarters. We scope the one question the tool has to answer, design it, and get a working version live so you can start collecting leads while we refine it.
- Will it work with my existing website and CRM?
- Yes. Tools are built to live on your domain and can be embedded in or linked from your current site, including Squarespace. Submissions can be routed to your CRM or marketing platform so leads land where your team already works.
- Do you also build full custom applications?
- Yes. When something needs accounts, a database, roles or an admin area, it becomes a product build rather than a lightweight tool, sales enablement apps, lead qualifiers, internal dashboards and client-facing platforms.
- Do you work on Squarespace websites too?
- We design and modernize Squarespace sites and landing pages, including event and RSVP pages, so the site around your tools converts just as well as the tools themselves.
Let’s Talk
Stop Asking Prospects to “Contact Us.”
Give them a reason to.
Whether you have an idea for a calculator, assessment or custom app, or simply know there’s something useful you could build for your audience, let’s explore what’s possible.
Let’s Build Something Useful