About Us
We began with website migrations. Today, we build lead-gen tools, high-impact landing pages, and LinkedIn campaigns that bring in B2B leads.
Square Migration was founded in 2021 to move businesses onto Squarespace — and has grown into a studio for lead generation tools, high-impact landing pages and LinkedIn advertising.
2021
Square Migration is founded
The business starts where the name says: migrating websites from WordPress and other platforms to Squarespace — full replatforming, careful redirect planning to preserve SEO equity, training so clients can run their own site, and options for ongoing maintenance.
The idea behind it
Easier to use. Fully owned.
Every migration had the same goal: move clients onto a platform they can actually control and maintain themselves — where they own the content, the hosting relationship and the site outright.
Since then
The offering expanded. The name hasn't (yet).
Clients kept asking for more than a website. Today Square Migration builds custom lead generation tools — calculators, assessments, interactive experiences and apps — plus high-impact campaign landing pages and managed LinkedIn advertising. We still do site migrations, but the tools are where the best sales conversations start.
2021
Founded in Apple Valley, MN
20+
Years in marketing & analytics
Top 10%
Builder on the Lovable platform
The Person Behind It
Twenty years of marketing. A builder's approach to leads.
Chris Gould has spent more than two decades in marketing — from early agency days running paid search and display for brands like General Mills, Microsoft and Electronic Arts, to directing digital marketing at Starkey Hearing, to leading digital marketing for AndersenWindows.com.
Along the way, the through-line has always been the same: marketing that gets measured, and sales teams that get better leads because of it. That experience spans analytics and measurement leadership, sales enablement, and a patent in cross-channel conversion tracking.
Today Chris builds every Square Migration tool himself, and ranks in the top 10% of builders on the Lovable platform — which is how custom calculators, assessments and apps ship in weeks, not quarters.
If you have an idea for a tool your prospects would actually find useful — or a website that needs a new home — he'd love to hear it.
Let's Talk
Have an idea worth building?
That's where every engagement starts.
Bring the question your best prospects keep asking, or a website that's outgrown its platform. We'll tell you in one call what's worth building and what it should cost.
Meet VirtuallyExplore More
What else we build.
Lead Generation Tools
Calculators, assessments and interactive tools that turn your expertise into qualified leads.
Event Landing Pages
High-impact pages and RSVP experiences for campaigns, launches and invite-only events.
Full App Builds
Custom apps with real accounts, data and logic — shipped in weeks, not quarters.
Squarespace Sites
New builds, redesigns and migrations your team can fully own and keep up to date.
LinkedIn Advertising
Managed B2B campaigns that put your offer in front of the exact buyers it was built for.