Assessments
Score your prospects before the first sales call.
An interactive assessment turns your evaluation criteria into an experience: prospects answer questions about their own situation, get an instant personalized score, and land in your pipeline already qualified, with every answer attached.
- Built for your domain
- Branded to your company
- Scores routed to your CRM
- Live in weeks, not quarters
Featured Project
Campaign Framework Builder
An AI-guided builder for Boom Marketing that scans a prospect's website and returns ad copy, creative mock-ups and a budget plan across Facebook, Instagram, Google and LinkedIn. Prospects walk away with a real campaign framework, and Boom gets a qualified lead attached to it.
The builder takes a prospect from blank page to working campaign in one sitting: it reads their existing site, drafts copy in their voice, mocks up the creative for each platform, and recommends a budget to match. Every output is grounded in what the prospect already does, so the conversation that follows starts from real substance.
- Website Scan & AI Copy
- Multi-Platform Ad Mock-Ups
- Budget Recommendations
Featured Project
Learning Environment Assessment
A guided assessment for ACRE that helps schools and districts evaluate the physical spaces where learning happens, from classroom layout to furniture, flow and flexibility, then shows them where small changes could make the biggest difference.
The assessment focuses on the physical space itself: how classrooms are laid out, how furniture and fixtures support (or hinder) instruction, and how well each environment adapts to different ways of learning. Participants walk away with a clear picture of their space, and ACRE gets the context needed to recommend the right improvements.
- Learning environment score
- Room-by-room layout insights
- Prioritized improvement recommendations
- Clear path to expert guidance
From Criteria to Qualified Leads
Here's how your assessment gets built.
Your assessment runs on your domain, branded to you, with scoring logic built from the criteria you already use to judge a good fit.
Pin the Criteria
Name what separates a great-fit prospect from a poor one, readiness, maturity, budget, risk, in your own words.
Build the Scoring
We translate your criteria into questions, weights and benchmarks that produce a score prospects trust.
Design & Ship
Branded, mobile-friendly, and hosted on your domain, usually live within a few weeks.
Route the Leads
Scores, answers and contact details land in your CRM or inbox so follow-up starts with full context.
Build Your Assessment
Ready to qualify leads before the first call?
Let's scope your assessment.
Bring the criteria you already use to evaluate a prospect, a checklist, a scorecard, even instinct. In one call we'll tell you whether it makes a strong assessment and what it would take to build.
Schedule a CallFAQ
Common questions
- What is an assessment tool for lead generation?
- It's an interactive tool on your website that evaluates a visitor against criteria that matter to your business, readiness, maturity, fit, risk, and gives them a personalized score or diagnosis. The visitor gets a real answer about their own situation, and you get a lead who has already told you how qualified they are.
- How do assessments generate better leads than forms?
- Every submission arrives with context: the prospect's answers, their score, and where they sit against your criteria. Your sales team opens the follow-up conversation knowing exactly what the prospect is dealing with, instead of working a bare name and email. Prospects who complete an assessment have also self-qualified by finishing it.
- What does a custom assessment cost to build?
- It depends on the scoring logic and integrations, but most assessments ship in weeks, not quarters. Bring your evaluation criteria, even a rough checklist or spreadsheet, to a call and we'll scope it. You'll know the cost and timeline before anything is built.
- Where do the results and leads go?
- Each completed assessment includes the visitor's answers, their score, and their contact details, routed to your CRM or inbox. High scores can trigger immediate sales follow-up while lower scores feed a nurture track, all with the full context of what the prospect told you.
Explore More
What else we build.
Lead Generation Tools
Calculators, assessments and interactive tools that turn your expertise into qualified leads.
Lead Generation Calculators
Valuation, ROI and savings tools that give buyers a useful answer and capture qualified leads.
Visualizers
Interactive product previews that help buyers see the outcome and move forward with confidence.
Landing Pages
High-impact pages and RSVP experiences for campaigns, launches and invite-only events.
Full App Builds
Custom apps with real accounts, data and logic, shipped in weeks, not quarters.
Squarespace Migrations
Move from WordPress, Wix, Webflow or a custom CMS without losing traffic.
AI-Built Websites
Fast custom sites built with AI, with honest pros and cons.
Squarespace Sites
New builds, redesigns and migrations your team can fully own and keep up to date.
LinkedIn Advertising
Managed B2B campaigns that put your offer in front of the exact buyers it was built for.
SEO & AI Visibility
Technical signals and useful content that help buyers find you in search and AI-generated answers.
About Square Migration
The story behind the studio, from Squarespace migrations to lead-generation tools.