Square Migration

Case Study: Custom app build

Race AI Studio: Racing Analytics Platform

A subscription racing data platform for road racers with setup guidance, lap time tracking and analytics, plus accounts, free trials and an installable mobile experience for the paddock.

Race AI racing analytics app shown on a black iPhone

The Challenge

Road racers spend a lot of track time tuning setups by feel. Race AI needed a real product, not a single page: accounts, subscriptions, stored data and a mobile experience that works at the track.

What we built

  • User accounts with free trials and subscriptions
  • Setup guidance and lap time tracking
  • Analytics that help drivers compare sessions
  • An installable, offline-friendly mobile app for the paddock

How it is promoted

As a subscription product, Race AI is built to be shared in racing communities, with a free trial as the entry point.

What sales gets

  • Trials turn interested drivers into known users
  • Usage data shows which features matter most
  • A foundation that can grow with new modules

FAQ

Common questions

What is Race AI?
A subscription racing analytics platform for road racers with setup guidance, lap time tracking and an installable mobile app.
How is a custom app different from a lead gen tool?
A lead gen tool answers one question for a visitor. A custom app has accounts, stored data and ongoing use, like Race AI's subscriptions and lap history.
Can Square Migration build an app from my idea?
Yes. We start with the one workflow the product must nail, ship a working first version and grow it based on real usage.

Let’s Talk

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Whether you have an idea for a calculator, assessment or custom app, or simply know there’s something useful you could build for your audience, let’s explore what’s possible.

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